Have you ever done this?
I'm sure you've seen emails come in your inbox where it says F-r-e-e instead of Free or m.on.ey instead of money, right?
These aren't accidental misspellings, of course.
Words like 'opportunity' or 'free' or phrases like 'click here' are believed to trigger the spam filters to catch your email and delete it before your subscriber ever sees it because the filter is simply trying to cut back on junk mail that uses that same language.
So, the idea behind using these misspellings is that a spam filter looking for the word 'free' won't recognize the letter f, a dash, the letter r, a dash, the letter e, a dash, and the letter e, as the word FREE.
It's all a trick to fool the filters and it's become popular to do this.
Here's the problem...in this case, 'conventional wisdom' about how to get your email past the filters is outdated and dead wrong.
Take a look at this example pulled right from my inbox (I've removed the personal details for privacy reasons).
What is your first impression when you read it?
--------------------------------------------------------------------------------
To contact us, please do_not_replyto.See the bottom of this email to contact us by telephone or email.
It's absolutely true. You will get emails like this very soon
Quickly, send me an email or call me and you will get real com.miss.ion emails with this subject line and big, big comm_ission pa.yments from all the bus_inesses you pro_mote.
To pro.ve it, for a limit_ed per_iod I will give.you 10 sign_ups (that will p.a.y. to j.o.i.n. your bus.in.ess) and I will not ask you for a sin.gle cent/penny to get you star-ted. Use these to gen_erate an in.stant in.com_e.
Then sitback & watch the_sign_ups join_you inst_antly in their droves and without you having to do much_at all.
At the end of March you will get comm_ission state_ments showing that you have ear.ned tens_of thou_s_ands of doll_ars from your existing bus..iness.oppo.rtun.it.ies.
Miss. this and def_in.it.ely miss.out on the ea-sie.st and fas.test mo.ney that you will ever ma.ke from your bu.sin_ess opp.or-tuni.ty
---------------------------------------------------------------------------------
It's hard to read, isn't it?
Now, this is an extreme example pulled from my inbox, but you get the idea.
My first impression when I get emails that look like this is that it's a commercial email.
You'll notice fewer and fewer top marketers are doing this anymore...
Things have changed and this particular technique for trying to get past spam filters is no longer effective (thank goodness...I never liked it).
When people get emails like this, they are so distracted from the content of the text and drawn instead to the awkward spelling and syntax.
Listen, email is a personal communication medium.
Your friends and family don't write you emails that look like that...
So the person reading this instantly thinks to themselves "this is a pitch" or "this is spam."
And, what's worse is that really, writing your emails like this only increases your risk of getting nailed by the filters.
Bottom line: what the filters catch and don't catch is a changing game... but I'll tell you one thing you can take to the bank: if your email looks like a spammer sent it, it's likely to get filtered.
It make sense, really. The spammers are the ones who came up with using goofy characters to avoid detection by the filters...and now the filters are wise to it.
The filters, ironically, have relaxed their standards on the words like 'free' and so forth that folks like the author of the email above are so hell bent on disguising.
There's an indepth section on how to get your email delivered to your list in my upcoming List Profit Secrets course. I've got a 'pure gold' interview with Paul Myers that reveals the truth about what works and what doesn't today.
If you've been writing your emails like this thinking that you're getting past the filters, don't blame yourself. It's not easy to find reliable information on how to send your email so it will actually get delivered these days.
Which is why you want to catch my upcoming FREE webcast on March 15th.
Click here to sign up for my FREE webcast on March 15th
I'm going to reveal my three keys to list profits that I've never shared before outside of seminars where people pay thousands to attend or with private coaching clients.
And make no mistake... it doesn't matter how many subscribers you have or how cool your offer is if your email never get's delivered. More people get stuck on how to manage and mail to their list than on anything else besides how to get the subscriber in the first place.
Thousands are signing up for this webcast, so I'd get a spot now if you have even the slightest interest in having your own profitable list.
(Hey, there's no charge for the webcast...not even for a long distance call cause you listen in online instead of on the phone).
If you've been struggling to make money with your list (or if you don't have one at all) then come check out this webcast.
Click here to sign up
See you there!
Craig
P.S. This is the first post on this blog, so watch for new stuff soon.
These aren't accidental misspellings, of course.
Words like 'opportunity' or 'free' or phrases like 'click here' are believed to trigger the spam filters to catch your email and delete it before your subscriber ever sees it because the filter is simply trying to cut back on junk mail that uses that same language.
So, the idea behind using these misspellings is that a spam filter looking for the word 'free' won't recognize the letter f, a dash, the letter r, a dash, the letter e, a dash, and the letter e, as the word FREE.
It's all a trick to fool the filters and it's become popular to do this.
Here's the problem...in this case, 'conventional wisdom' about how to get your email past the filters is outdated and dead wrong.
Take a look at this example pulled right from my inbox (I've removed the personal details for privacy reasons).
What is your first impression when you read it?
--------------------------------------------------------------------------------
To contact us, please do_not_replyto.See the bottom of this email to contact us by telephone or email.
It's absolutely true. You will get emails like this very soon
Quickly, send me an email or call me and you will get real com.miss.ion emails with this subject line and big, big comm_ission pa.yments from all the bus_inesses you pro_mote.
To pro.ve it, for a limit_ed per_iod I will give.you 10 sign_ups (that will p.a.y. to j.o.i.n. your bus.in.ess) and I will not ask you for a sin.gle cent/penny to get you star-ted. Use these to gen_erate an in.stant in.com_e.
Then sitback & watch the_sign_ups join_you inst_antly in their droves and without you having to do much_at all.
At the end of March you will get comm_ission state_ments showing that you have ear.ned tens_of thou_s_ands of doll_ars from your existing bus..iness.oppo.rtun.it.ies.
Miss. this and def_in.it.ely miss.out on the ea-sie.st and fas.test mo.ney that you will ever ma.ke from your bu.sin_ess opp.or-tuni.ty
---------------------------------------------------------------------------------
It's hard to read, isn't it?
Now, this is an extreme example pulled from my inbox, but you get the idea.
My first impression when I get emails that look like this is that it's a commercial email.
You'll notice fewer and fewer top marketers are doing this anymore...
Things have changed and this particular technique for trying to get past spam filters is no longer effective (thank goodness...I never liked it).
When people get emails like this, they are so distracted from the content of the text and drawn instead to the awkward spelling and syntax.
Listen, email is a personal communication medium.
Your friends and family don't write you emails that look like that...
So the person reading this instantly thinks to themselves "this is a pitch" or "this is spam."
And, what's worse is that really, writing your emails like this only increases your risk of getting nailed by the filters.
Bottom line: what the filters catch and don't catch is a changing game... but I'll tell you one thing you can take to the bank: if your email looks like a spammer sent it, it's likely to get filtered.
It make sense, really. The spammers are the ones who came up with using goofy characters to avoid detection by the filters...and now the filters are wise to it.
The filters, ironically, have relaxed their standards on the words like 'free' and so forth that folks like the author of the email above are so hell bent on disguising.
There's an indepth section on how to get your email delivered to your list in my upcoming List Profit Secrets course. I've got a 'pure gold' interview with Paul Myers that reveals the truth about what works and what doesn't today.
If you've been writing your emails like this thinking that you're getting past the filters, don't blame yourself. It's not easy to find reliable information on how to send your email so it will actually get delivered these days.
Which is why you want to catch my upcoming FREE webcast on March 15th.
Click here to sign up for my FREE webcast on March 15th
I'm going to reveal my three keys to list profits that I've never shared before outside of seminars where people pay thousands to attend or with private coaching clients.
And make no mistake... it doesn't matter how many subscribers you have or how cool your offer is if your email never get's delivered. More people get stuck on how to manage and mail to their list than on anything else besides how to get the subscriber in the first place.
Thousands are signing up for this webcast, so I'd get a spot now if you have even the slightest interest in having your own profitable list.
(Hey, there's no charge for the webcast...not even for a long distance call cause you listen in online instead of on the phone).
If you've been struggling to make money with your list (or if you don't have one at all) then come check out this webcast.
Click here to sign up
See you there!
Craig
P.S. This is the first post on this blog, so watch for new stuff soon.
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